EMPOWERING quietly POWERFUL TRANSTIONS
At Ambrace, we believe the most sustainable transformations come from within—when your values, voice, and actions begin to align.
We support individuals and organizations through transitions, helping you move through change with clarity, creativity, and care.
Our approach combines coaching, strategy, and soulful collaboration—meeting you where you are and walking with you toward what’s next. We don’t rush the process. We honour it.
Difference isn’t something to fix. It’s something to understand, embrace, and grow with. Whether you’re recalibrating your direction or reimagining your impact, we’re here to help you move forward—quietly powerful, fully yourself.
ALICIA WOON
VALUES-ALIGNMENT COACH
INTRODUCTION
Fuelled by a mission of self-discovery, Alicia has spent the past decade crafting meaningful connections in branding, marketing, project management, events and strategy. Her industry experience spans creative, maternity, tourism, and her personal favorite – food! Along the way, she’s partnered with a diverse array of personalities, including Michelin-starred chefs, local artisans, creative founders, journalists, civil servants, and foundation program directors, to name a few.
Alicia’s coaching journey began as a personal quest to uncover her purpose for the next decade. Now, as a certified life coach, she channels her passion for unlocking personal growth to help others celebrate their unique selves. With compassion and courage, she empowers her clients to (re)ignite their inner flame and chart bold new paths.
EXPERIENCE ME
1:1 Personal Alignment Coaching
(60mins)
We all have dreams, aspirations, and challenges—it’s what makes life uniquely ours. If you’re ready to:
+ Unlock your full potential
+ Reach new milestones
+ Clarify your vision
+ Deepen your self-awareness
Coaching can be the key to transforming your journey. Whether you're seeking growth in your career, relationships, or self-confidence, here is a safe and supportive space for exploration, discovery, and empowerment.
Sessions available online or in person
Fees: $180/session
Table Talk: Coaching and Private Dining (90mins)
Welcome to Table Talk, Singapore’s first coaching and private dining experience that combines meaningful conversations with the warmth of home-cooked meals. In a safe, inviting space, savour life’s flavours—from bitter to sweet—and leave nourished with courage and clarity to forge your path.
Perfect for first-time clients or those seeking a fresh, informal approach to personal growth, Table Talk transforms traditional coaching into a warm, human-centered experience that inspires and empowers. Dietary requirements can be accommodated within reason.
Session available 1:1 in person setting only
Fees: $230/session
Tuning in: Coaching with Sound Therapy (150 mins)
Take a moment to pause and step into a space of calm reflection with Tuning for Growth—a bespoke 2.5-hour session combining coaching and sound therapy.
Designed to nourish your mind, body, and soul, this transformative experience is offered in partnership with (@ofsoundmind.sg). As certified practitioners in our respective fields, we seamlessly blend these two powerful modalities, ensuring you receive the full benefits of both. Let’s embark on this journey of renewal and self-discovery together.
Sessions available for group or personalised 2:1 setting
Contact to enquire
Filling Up: Coaching and Dumpling-Making Workshop (180 mins)
"Filling Up" is more than just a dumpling-making class; it’s a journey of self-discovery and connection. In this interactive group coaching workshop, as we fold and fill dumplings together, we’ll discuss the deeper ingredients of life, themes including:
+ What “fills you up” emotionally, mentally, and energetically
+ How to fold your strengths and values into your everyday relationships.
Together, we’ll create something beautiful—both on the plate and within ourselves.
Sessions available for group setting only
Contact to enquire
Start with a conversation. Book a free discovery call today
—we’ll figure it out together.
PHILOSOPHY
As the founder of Ambrace—a values-led coach-consultancy, Alicia thrives in finding clarity amongst chaos and turning differences into strengths. She believes true transformation happens in breakthroughs during moments of tension. With her multi-passionate background, Alicia believes that coaching can be a blend of fun and accessible experiences, while upholding strict standards of ethics, professionalism and quality.
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I was skeptical about coaching at first, thinking it was only for high-powered executives. As a more emotional, touchy-feely kind of person, I wasn't sure it was for me. But I had dreams I couldn't seem to reach.
Meeting Alicia changed everything. Her open-minded, patient, and empathetic approach made me feel instantly comfortable. She listened without judgment, gently guiding me to confront myself and challenge my perspectives. The results have been incredible. In just six sessions, I've achieved more than I ever thought possible. I found a new job, started a creative side hustle, and landed two clients, earning $400 - four times my original goal!
What I love most about Alicia's coaching style is that she never pushed me to do things I didn't want to do. Instead, she was a supportive partner, encouraging me every step of the way.
Now, I'm exploring even more creative ventures, seeking both professional and creative fulfilment. I feel like I can achieve anything I set my mind to. This experience has completely transformed my self-belief and shown me that coaching can be invaluable for anyone, regardless of their personality type.
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Alicia has been instrumental in rebuilding my confidence and helping me embrace and navigate my unique life path. Her ability to make me feel understood, combined with her unwavering support—often going above and beyond—has been truly invaluable. During a challenging career phase, Alicia worked with me to create manageable, actionable steps that helped me break through my struggles. Before I knew it, I was accomplishing things I had nearly lost faith in or thought I’d never achieve. One of the most rewarding experiences was finally seeing my creative project come to life after so long. I feel truly blessed to have her as my coach.
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Earlier this year, I found myself at a crossroads, facing challenges both at work and in my personal life. I had recently taken on a larger role as a lead teacher, but I struggled to find my footing. Around the same time, my romantic relationship ended—a heartbreak I wasn’t prepared for. The weight of these struggles left me feeling stuck, unsure of how to move forward. That’s when Alicia came into the picture. She became more than just a coach; she was a safe space where I could express my frustrations, sadness, and fears without judgment. But Alicia didn’t stop at just listening. She gently challenged me to take actionable steps to rebuild my confidence and direction. Whether it was helping me identify patterns or finding clarity in my personal values, Alicia’s guidance was transformative. Thanks to her support, I regained my sense of purpose. I learned to embrace my growth as a teacher and to see the breakup as an opportunity for self-discovery. Today, I feel more resilient, clear-headed, and ready to face new challenges. Alicia’s impact on my life is something I’ll always be grateful for, and I hope others get the chance to experience her wisdom and care.
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I met with Alicia for a session, and that has been a positive first time experience for me.
Her passion and encouragement are truly inspiring. Alicia possesses a unique ability to ask insightful questions that gently nudge you towards self-reflection. These clear and probing methods helped me become more aware of my own well-being and the areas I wanted to improve which was primarily about focusing on my wellness and how to navigate work uncertainty.
Alicia doesn't just provide generic advice; she tailors her approach to fit your specific needs and goals. Through our session, I developed a much stronger awareness of my mind-body connection. Alicia's guidance has empowered me to make positive changes that have significantly enhanced my overall well-being. I highly recommend Alicia to anyone seeking a supportive and insightful life coach.
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Had my first coaching session with Alicia during Table Talk and it was an eye-opening, mouth-salivating and soul digging session. The food was delicious, comforting and homely. I’ve sent her a list of my “dont eat” as a picky eater and she was able to accommodate all my requests.
Then came the session and all I can say is thank you for listening to me so patiently and objectively, I told her who I want to be and what I wanted to work on and as someone who thought she has the answers to everything - I didn’t.
Alicia prompted and guided me, allowing me to understand myself even better and I was also able to form achievable steps to be the person I want to grow towards.
You know the feeling of ending a productive and meaningful conversations which leaves your speechless and just…thinking about it? That was how I felt. Now I constantly remind myself of our session and the steps I want to take to be a better me, daughter, soon to be wife, friend and person.
Thank you for the session, I really walked out with such rigour, clarity and motivation to continue to conquer life (hopefully the feeling can last).
TESTIMONIALS